Grow Your Business With Web Analytics

What you don’t track, you can’t improve. We set up, manage, and interpret your analytics to give you clarity on where your users come from, what they do, and why they convert—or don’t. Our approach turns your data into decisions that drive growth.

Get Clear on What’s Actually Working

You’re investing time and money into marketing—analytics helps you know what’s paying off. We connect the dots between clicks, users, and conversions, giving you real insight into which channels, pages, and actions matter most.

From Google Ads to organic traffic, we track how users find you, where they drop off, and what makes them convert—so you can double down on what works.

From Gut Instinct to Data-Backed Decisions

We don’t just show you charts—we translate data into strategy. Our analytics setups are customized to your goals, your funnel, and your business model.

Whether it’s attribution, event tracking, or full-funnel analysis, we’ll help you see the full picture—and act on it.

Analytics Tools & Software

We use a powerful stack of tools to capture, clean, and clarify your user data. From setup to reporting, we ensure you have complete visibility without the noise.

Tools we use include: Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, Hotjar, CallRail, and more.

Our Analytics Toolbelt

Track What Matters. Improve What Matters More.
We focus on real business metrics—so your team can spend less time guessing and more time growing.

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Google Analytics 4 Setup & Customization

We use GTM to track custom events, button clicks, form submissions, video views, and more—all without needing constant dev support.

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Google Tag Manager (GTM) Implementation

We use GTM to track custom events, button clicks, form submissions, video views, and more—all without needing constant dev support.

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User Attribution & Source Tracking

We identify where your users are coming from (organic, paid, social, email, etc.) and tie their actions to real outcomes—so you know what’s generating ROI.

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Funnel & Drop-Off Analysis

We map your user journey from first visit to conversion, highlighting where people fall off and where there’s room to improve.

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Conversion Tracking & Goal Setup

From phone calls to form submissions to purchases, we make sure every valuable action is tracked—and reported on.

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Custom Dashboards & Reports

We build clear, easy-to-understand reports in Looker Studio (or your preferred tool), so you always have actionable insights at your fingertips.

Why Choose Perk Practical for Web Analytics?

The Wins

FAQ

Do you offer GA4 setup and audits?

Yes. We implement GA4 from scratch or fix broken configurations—including eCommerce tracking, events, and more.

We cover tag setup (via GTM), event tracking, conversion goals, cross-domain tracking, and reporting dashboards.

Yes. We create custom events for nearly any user interaction on your website.

Of course. We provide video walkthroughs and consulting sessions so your team knows how to leverage the data.

Yes—we can pass conversion data to Google Ads, Meta, and your CRM for better optimization and tracking.