A private high school serving grades 9–12 came to us with a clear challenge: their digital marketing campaigns were running, but there was no visibility into what was driving real enrollment interest. While they were investing in Google and Meta Ads, there was no tracking, no optimization strategy, and ultimately, no measurable enrollment growth tied to their digital spend.
They knew parents were clicking—but they didn’t know who was converting, what actions parents were taking on the website, or how to improve performance.
We started by setting up a robust analytics foundation using GA4 and Google Tag Manager. This included:
Once tracking was in place, we overhauled the school’s ad campaigns:
The impact was both immediate and meaningful:
Increase in Lead Volume
Decrease in Cost per Lead
Increase in Enrollment (YoY)
Lead volume increased by 35%, with most inquiries coming directly from Google and Meta Ads.
Cost per lead dropped by 42%, maximizing the school’s limited marketing budget.
The school now has clear visibility into what campaigns and messages drive parent action, and a digital system that can scale year over year.
Fully implemented
Ongoing and data-driven
Analytics | GA4 | Google Tag Manager | PPC | Meta Ads | Conversion Tracking | Campaign Optimization | Private School Marketing | Enrollment Growth