Our client, a boutique Elder Law firm, was looking to increase their caseload specifically in the niche area of nursing home abuse. While they had previously relied on referrals and some passive digital efforts, they were not getting enough qualified leads to consistently grow this side of their practice.
Before partnering with us, they were averaging only 6 leads per month through digital channels, with a cost per lead (CPL) of $289. Most leads were low-intent or outside their jurisdiction, making intake inefficient and unpredictable.
We deployed a highly focused PPC campaign using Google Search Ads to go after high-intent queries related to nursing home neglect and abuse.
Key steps we took:
In just 90 days, the firm saw a substantial turnaround in both volume and cost-efficiency:
Original CPL
After Us CPL
Increase in Lead Volume
Qualified Lead Rate
In just 90 days, the firm saw a substantial turnaround in both volume and cost-efficiency:
Lead volume increased by 160%, allowing the firm to staff a dedicated intake role for elder law inquiries.
The quality of leads improved, with a 70% qualification rate—meaning most leads met the firm’s case criteria and geographic requirements.
PPC | Google Ads | Elder Law Marketing | Lead Generation | Legal Marketing