A local university approached us with a unique challenge: they needed to recruit participants for a research study but had exhausted traditional outreach methods with limited success. Time was of the essence, and the university needed a scalable way to generate consistent, qualified leads for their academic project.
The existing outreach methods—flyers, university announcements, and local postings—were only bringing in a handful of responses per week, many of which didn’t meet the study’s eligibility criteria.
We partnered directly with the professor leading the study to fully understand the participant profile and the study’s value proposition. From there, we:
Within the first two weeks, the campaign was already outperforming expectations:
Average Qualified Leads/Week
Open Rate
Reply Rate
They began receiving an average of 10 qualified leads per week, a significant increase compared to previous methods.
The email sequence maintained a 35% open rate and a 12% reply rate, signaling strong engagement.
This project demonstrated how cold email—when done strategically and ethically—can be a powerful tool for even non-commercial, academic use cases.
Met within project timeline
Cold Email | Lead Generation | Higher Education Marketing | Email Campaign Strategy | Research Participant Recruitment