Our client, a personal injury law firm operating in a highly saturated legal market, faced a pressing challenge: generating consistent lead volume at a sustainable cost. Despite previous investments in marketing, they struggled with high cost per lead (CPL), unpredictable lead flow, and a lack of visibility in local search results.
Before partnering with us, they relied mostly on outdated SEO practices and sporadic ad campaigns, which failed to create a stable pipeline of qualified cases. Their cost per lead was hovering around $350, and leads were infrequent, making it difficult to scale or forecast growth.
To turn the tide, we deployed a three-pronged approach:
Within five months, the law firm saw a transformation in both lead quality and cost efficiency.
Original Cost per Lead
After Us Cost per Lead
Increase in Lead Volume
Local Organic Clicks
Within five months, the law firm saw a transformation in both lead quality and cost efficiency.
CPL dropped from $350 to $120, allowing the firm to triple its lead volume without increasing ad spend.
Map Pack visibility improved, with the firm ranking in the top 3 for multiple high-value keywords like “car accident lawyer near me.”
Organic traffic also grew steadily, with a 52% increase in local organic clicks to the website.
Top 3 for multiple PI keywords