PPC
Ad campaigns built for ROI, not vanity metrics
We manage high-performing paid campaigns where every dollar is accountable. Whether you're spending $5K or $100K a month, we make every opportunity count. Our focus is leads and sales — not clicks.
Most ad accounts we audit are quietly on fire: broad match keywords bleeding budget, conversion tracking counting the same lead twice, and smart bidding optimizing toward the wrong goal. We rebuild accounts on a foundation of accurate tracking first — because an algorithm fed bad data can only make expensive decisions.
Book a free consultation+160%
Qualified leads for an elder law firm in 90 days
$289 → $112
Cost per lead (62% decrease)
-42%
Cost per lead for a private school
What you get
Built to produce outcomes, not activity
01
High-intent targeting
Precise keyword and audience targeting that reaches buyers, not browsers — with negative keywords that protect every dollar.
02
Conversion-first creative
Ad copy and landing pages designed around the action you want taken, tested continuously.
03
Full conversion tracking
Form fills and phone calls tracked end-to-end and deduplicated, so ROI is measured — never guessed.
04
Smart bidding, fed right
Google's automation works when the conversion data is clean. We make it clean, then put it to work toward your cost-per-acquisition target.
05
Remarketing & audiences
Consent-compliant audience building that brings back the visitors who didn't convert the first time.
06
Multi-platform management
Google, Microsoft, and Meta managed under one strategy and one report — budget flows to whichever produces cheaper customers.
Tools we work in
How we work
A process built for accountability
- 1
Account & tracking audit
We find where the budget is leaking and whether your conversion data can be trusted — before touching a bid.
- 2
Rebuild the foundation
Account structure, conversion tracking, and landing pages fixed in the right order.
- 3
Launch with guardrails
Campaigns go live with CPA targets, negative keyword shields, and geographic precision.
- 4
Optimize relentlessly
Weekly optimization, monthly strategy: search terms pruned, tests run, budget reallocated to winners.
This is for you if
- You're spending real money on ads and can't say what a lead costs
- Your agency reports clicks and impressions but sales don't match the enthusiasm
- You need leads this month, not after a six-month SEO ramp
Is there a minimum ad spend?
We generally work with businesses spending $3–5K/month and up on media. Below that, competitive markets rarely produce enough data to optimize against — we'll tell you if that's your situation.
Who owns the ad accounts?
You do, always. Accounts, data, and history stay in your name — we work inside them with manager access. If we ever part ways, everything stays with you.
How fast do results show up?
Tracking fixes show up immediately; performance improvements typically compound over the first 30–90 days as pruning and testing take effect. The elder law firm above hit +160% leads within 90 days.
Google Ads, Meta, or both?
It depends where your buyers are. High-intent services usually start with search; considered purchases often add Meta for demand generation and remarketing. We recommend based on your economics, not our preferences.
Ready to put PPC to work?
Tell us about your goals and we'll show you exactly how we'd hit them. No pressure, no long-term contracts.