Web Analytics
No more flying blind
We implement and interpret advanced tracking — GA4, Google Tag Manager, server-side tagging, and more — so you understand exactly what's working and can fix what's not.
Bad data is worse than no data: it makes wrong decisions feel confident. Most GA4 properties we inherit are double-counting conversions, missing phone calls entirely, or blending spam into every report. We rebuild measurement so the numbers you present to leadership are numbers you'd stake a budget on — because you are.
Book a free consultation+35%
Lead volume after tracking-informed optimization
-42%
Cost per lead once spend followed real data
100%
Of key actions tracked: forms, calls, bookings
What you get
Built to produce outcomes, not activity
01
GA4 implementation & repair
Clean properties: events, key conversions, cross-domain tracking, internal traffic filters, and data retention set correctly.
02
Google Tag Manager builds
Organized, documented containers — no tag spaghetti, no mystery scripts firing on every page.
03
Call & offline tracking
Phone calls, booked appointments, and CRM outcomes connected back to the campaign that produced them.
04
Server-side tagging
First-party data collection that survives browser privacy changes and speeds up your site.
05
Consent-compliant measurement
Google Consent Mode v2 and CMP integration so tracking respects GDPR and California privacy law without going dark.
06
Interpretation, not just data
Monthly insights in plain English: what the numbers mean and what to do next.
Tools we work in
How we work
A process built for accountability
- 1
Measurement audit
We test every conversion path — forms, calls, purchases — and document what's tracked, missed, and double-counted.
- 2
Measurement plan
A one-page definition of every event and conversion that matters to your business, agreed before we build.
- 3
Implement and QA
GTM and GA4 built to the plan, then verified across browsers, devices, and consent states.
- 4
Document and hand off
Full documentation of what fires where — so your team, or any future vendor, inherits clarity instead of chaos.
This is for you if
- GA4 numbers don't match your CRM, your ad platforms, or each other
- Phone calls are half your leads and none of your data
- You're making five-figure budget decisions on data nobody fully trusts
Our GA4 was set up once already. Why is it wrong?
Usually because it was migrated from Universal Analytics with defaults, then tags accumulated. The most common issues we find: duplicate conversion firing, missing call tracking, unfiltered internal and bot traffic, and events named so nobody can read reports.
Can you connect ad platforms and our CRM?
Yes — that's the point. Google Ads, Meta, and your CRM (HubSpot, Salesforce, Clio, HighLevel, and others) wired to the same conversion definitions, so every platform reports from one source of truth.
What does a typical engagement look like?
Audit first (fixed price, about a week), then a scoped implementation — most are done within two to four weeks. Ongoing interpretation and monitoring is optional after that.
Do you handle cookie consent requirements?
Yes. We implement consent management and Google Consent Mode v2 so your measurement is compliant with GDPR and CCPA/CPRA — and configured to preserve as much modeling data as the law allows.
Ready to put Web Analytics to work?
Tell us about your goals and we'll show you exactly how we'd hit them. No pressure, no long-term contracts.