Business Intelligence
We turn data into clarity and action
Our custom dashboards and insights help you make faster, smarter decisions at every level of your business — from marketing spend to revenue forecasting. No vanity metrics, ever.
Your data already knows which campaigns pay for themselves, which locations underperform, and which customers are worth chasing. It's just scattered across six tools that don't talk to each other. We pipe it into one place, model it around your actual business questions, and put the answers on one screen leadership actually opens.
Book a free consultation1 screen
Marketing, sales, and revenue in one live view
Hours → min
Monthly reporting effort after automation
Full-funnel
Attribution from first click to closed revenue
What you get
Built to produce outcomes, not activity
01
Custom dashboards
Live Looker Studio and BI dashboards built around the KPIs that drive your business — not a template of charts nobody reads.
02
Full-funnel attribution
Marketing spend connected through leads to closed revenue, so you see which channels produce customers — not just traffic.
03
Data pipelines & warehousing
Ad platforms, GA4, CRM, and operations data flowing automatically into BigQuery or your warehouse of choice.
04
Forecasting & pacing
Budget pacing, lead forecasts, and goal tracking that flag problems mid-month — while there's still time to act.
05
Automated reporting
The monthly deck that took your team a day now builds itself — accurate, on time, every time.
06
Executive insights
A monthly narrative written for decision-makers: what changed, why, and what we recommend doing about it.
Tools we work in
How we work
A process built for accountability
- 1
Define the questions
We start with the decisions you need to make, not the data you happen to have — that list drives everything.
- 2
Connect the sources
Ad platforms, analytics, CRM, and internal data piped into one governed model.
- 3
Build the dashboards
Views for each audience: executive summary, marketing operations, and channel deep-dives.
- 4
Review and refine
Monthly insight reviews keep the dashboards aligned with the business as it changes.
This is for you if
- Reporting day means exporting CSVs from five tools into one fragile spreadsheet
- Marketing claims wins your P&L can't find
- You run multiple locations, practice areas, or product lines and can't compare them cleanly
Do we need a data warehouse?
Not always. Smaller stacks can run on direct connectors into Looker Studio. When volume, history, or blending needs grow, we add BigQuery — it's inexpensive and you own it.
What tools do you build in?
Looker Studio and BigQuery most often, plus Power BI where organizations already live in Microsoft. Connectors like Supermetrics or native pipelines depending on the sources involved.
Who owns the dashboards and data?
You do — everything is built in your accounts. We're deliberately not a proprietary-dashboard vendor holding your reporting hostage.
How is this different from your Web Analytics service?
Web analytics gets the site-level measurement right; business intelligence connects that to everything else — ad spend, CRM, revenue, operations — and turns it into decision-ready views. Most BI clients start with an analytics cleanup for exactly that reason.
Ready to put Business Intelligence to work?
Tell us about your goals and we'll show you exactly how we'd hit them. No pressure, no long-term contracts.