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Lead GenerationSEOWeb Analytics
27% enrollment growth from tracking done right
Private high school (grades 9–12)
+35%
Lead volume
-42%
Cost per lead
+27%
Year-over-year enrollment
The challenge
The school was spending on Google and Meta Ads with no tracking infrastructure — no visibility into which parents converted, what actions drove inquiries, or how to optimize spend for enrollment growth.
What we did
- 1
Implemented GA4 and Google Tag Manager with custom events for inquiry forms, virtual tour bookings, and open house registrations
- 2
Connected analytics to both Google and Meta ad platforms for true conversion reporting
- 3
Rebuilt campaigns around parent-focused messaging — academic quality, safety, scholarships — and optimized continuously on real data
Want results like these?
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