Research recruitment, solved with cold email
University research program
10/week
Qualified leads
35%
Open rate
12%
Reply rate
The challenge
Traditional outreach — flyers, announcements, local postings — yielded minimal weekly responses, many from ineligible participants. The team faced hard deadlines with no cold outreach infrastructure.
Key insight
Cold email — done strategically and ethically — works even for non-commercial, academic use cases.
What we did
- 1
Built a targeted email list from publicly available demographic data, matched to the study's eligibility criteria
- 2
Crafted a three-step email sequence emphasizing the study's value and requirements
- 3
Partnered directly with the lead professor and optimized continuously with tracking and A/B testing
Want results like these?
Tell us about your goals and we'll show you exactly how we'd hit them. No pressure, no long-term contracts.