240% more leads at a third of the cost
Personal injury law firm
$350 → $120
Cost per lead (66% decrease)
+240%
Lead volume, same ad spend
+52%
Local organic clicks
Top 3
Map Pack rank for high-value keywords
The challenge
Cost per lead hovered around $350, the firm's Google Business Profile was under-optimized and invisible in the Map Pack, and reliance on outdated SEO tactics and sporadic ad campaigns made forecasting impossible — all while established PI firms dominated local search.
What we did
- 1
Claimed and optimized the Google Business Profile with localized keywords, quality imagery, citation building, and review generation
- 2
Deployed hyper-targeted Google Ads on high-intent PI keywords with precise location targeting and full conversion tracking
- 3
Built localized service pages matching search intent and fixed technical issues for fast, mobile-friendly load times
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